The Creative Swell


Seaside-Inspired Branding: Haddy Ever After

BrandingEmily NicolettiComment

...And you thought my return to the blogosphere would never last ;) Well, I'm back again! With another exciting update on some recent work!

When I rebranded Emily Nicoletti Design to be The Creative Swell, I did so to really hone in on my "niche" and attract more like-minded clients who appreciate my particular style. When Katelyn Hadder from Haddy Ever After got in touch about creating a logo for her new wedding planning venture, I was thrilled! (If her name is ringing a bell, it's probably because she was the master-mind coordinator of the dreamy coastal styled shoot in my previous blog!) She was using words like "coastal", "airy", "light", and "calm", so I knew instantly that we'd be a good fit!

When I asked Katelyn to make a Pinterest board with some photos, colors, and images that resonated with her, she came up with a gorgeous collection of images!! I pulled from that Pinterest board to create her inspiration board, which I think we both were pretty stinkin' excited to see come together!

Inspiration boards serve as the first "visual checkpoint" with my clients. They've already filled out a detailed questionnaire telling me all about their business and their preferences, but that Pinterest board they make is where it really starts to come together... A picture really is worth a thousand words! Katelyn pinned about 30 images which I could tell all really spoke to her personal sense of style, and then I got to go through and create an even smaller collection that represented the specific colors, textures, and "vibes" that would really define the brand moving forward. I love that inspiration boards feel like such a collaborative piece of art by the time they are done. The inspiration board is the first step in taking those ideas floating around in the client's mind and solidifying them into a cohesive piece. It is seriously so exciting to share an inspiration board with a client because it feels like something we made together!

From there, we went through a few rounds of designs until we landed on something Katelyn felt really "fit". I love the creative process and refining ideas and concepts until we come up with a design that works! I think it's totally perfect for the vibe of Haddy Ever After and the type of bride with whom Katelyn works. What do you think?? I'd love to know!

Copyright The Creative Swell
The Creative Swell

Make sure to check out Haddy Ever After Events, and read Katelyn's blog post about the process from her perspective! 


Branding, Styled Photos, Events and Stationery, LetteringEmily NicolettiComment

Today is the website day!! There are so many good things happening that I am so excited to share! But first, some background...

Many of you know that about two years ago, I launched the first iteration of this little business--Emily Nicoletti Design. My journey over the past few years is a story for another blog post, but for now I'll just say that it's been a challenging season. But in the midst of some tough times, Emily Nicoletti Design gave me the opportunity to work with a huge variety of different clients and to learn a lot and sharpen my technical skills in the process. 

Some of the biggest lessons I've learned over the past few years in business have been lessons I've learned about myself. I've learned routines and creative rituals that help me thrive. I've noticed trends in the kids of projects that make me come alive, and those that just feel tedious. I've focused in on my personal design style, and I've learned that it is okay to not take on projects that don't fit my goals.

That's where the vision for a new kind of personal business began. What if I could narrow the focus of my business to only projects and services that I enjoy working on? Could I make these kinds of projects into a real business? Do I need the kinds of big, corporate clients other designers work for?

After months of thinking, planning, and creating, I'm making the leap. I'm creating a business that will serve my clients better because of the passion and heart I'll be able to put behind it. The Creative Swell is born. We've got a new name to mark the transition (thanks to Josh for that one!), new branding, a new website, new projects. Here is a little overview of what's new:

Branding and logo design have always been a staple around here, but now we're taking things in a much more defined, clear direction. Instead of taking on any and every project thrown my way, regardless of whether or not the idea of the project fits my style, I'm narrowing my focus to work with creative entrepreneurs and small business owners who are looking for curated, polished, and elegant design to represent their brands. I really want my passion and my heart for beauty to come through in each and every brand I create--and that's a million times more likely to happen when I'm able to use my unique skills and talents in my work. If you are looking for fresh, clean, totally custom branding, and you like the vibe of what you see on my site, let's talk! I'm guessing we'd be a good fit.

Some of my favorite projects are stationery pieces. I love to work with brides, party planners, and friends who like to send mail to create gorgeous stationery pieces to set just the right tone for an event. Paper and stationery should be just as big a piece of an event as anything else, and should certainly be beautiful pieces of art. Tell me about your event, and I'll help you come up with stationery that feels like a thoughtful gift for the recipient. Additions and even a shop are coming to this category soon, so stay tuned!

Styled photos are a brand new feature for The Creative Swell! After too many frustrating hours of searching the internet for stock photos to use in design projects and not finding exactly what I needed, I decided it was time to do something about it. I've been creating these styled photos as a resource for designers and non-designers to use to mockup products, to display their work, or to easily create professional-looking banners and web graphics. I've really enjoyed creating images that I would want to use in my own work, so if there's anything you'd like to see added to the collection, let's talk and I'll see what I can do! I'd also love to do custom photos of your products for your online shop. Head over to my Creative Market page to see my work!

Now, I realize this one is a bit of a tease, since my hand lettering is really the star of the show here in many ways. I'm putting some finishing touches on a BUNCH of very new, very exciting things that you will be seeing very soon! I'm rolling out a shop, some tutorials, and even some videos. This blog will be largely focused on lettering tutorials, supplies, inspiration, and my lettering work. Big things are in the works, and I can't wait to share them, so please take a second to subscribe to the blog and follow me on Instagram so you'll always be up-to-date. Take a look around the site--I think you'll find it's much more me. And that feels good. I'd love to hear what you think!